Restrictions are being lifted in many states and shopping will look a lot different than it used to. We know re-opening your shop, even on a limited basis, makes us all a little nervous with so many variables. DEI would like to help however we can, whether that means providing social media posts, helpful information, or ideas of what other retailers are doing.
What will it look like when stores are allowed to open? Be ready for when that happens. DEI has some ideas and links to get you started!
- If you haven’t already, update your website. If you are offering curbside pickup give ordering information and detailed instructions. Make it simple! If you don’t have a website, it’s time to get one with easy ordering functions that can be updated daily. Contact Shopify, Wix or Weebly to see which fits your shop best.
- Keep your social media fresh and current. Even if you are currently closed post encouraging messages, funny memes, or even your favorite recipes plus a date when you might be reopening. For a small fee boost your Facebook page to extend your territory and grab sales from bored consumers that need a little pick-me-up. If you have an email database email everyone and let them know your plans. If you sell gift certificates make it easy for your loyal customers to support you.
- Be creative with your selling- make fun videos highlighting new merchandise or host a virtual shopping night! DEI is happy to help with video examples, Facebook posts and hashtags, just give us a call. There’s plenty of online tutorials like this one on how to set up a Facebook Shop page, or this one on hosting Facebook Live sessions.
- Stores will need signing, markers on the floor to show 6 foot distances, plastic to shield employees at the register. For plastic rolls to hang from the ceiling and/or plexiglass try www.acehardware.com or www.homedepot.com. For tape www.floortapestore.com is a great site. Signs can be ordered and shipped straight from www.staples.com.
- Social Distancing rules - how many people can be in the store at once? Take the square footage of your space and divide by 6. Don't forget to include employees!
- Changing your product mix to include everyday essentials is a great tool to stay current. Become the 'corner shop' and add paper towels, toilet paper, gloves, masks, etc. to be a one stop shop.
- Step up your shipping game! Contact USPS www.usps.com at UPS at www.ups.com or FedEx at www.fedex.com to open up a small business account. Delivery services are also an option. Check your local areas for ones near you.
- Think about your store hours. Do you want to introduce 'early bird' hours for older customers or for the immune compromised? Should you stay open later one or two nihts a week for essential workers, expectant mothers, or first responders? Think about what works for you and your customer mix.
- Celebrate your re-opening! Host a special 'shop local' event with free giveaways or percentage of sales donated to essential workers or hospitals. Make it fun and encourage your community to support local!